CHANDRIMA DEURI

HP (June 2017 - Present)

PRODUCT MANAGER - RESEARCH AND INSIGHT

Projects: Sprout Pro, Sprout Pro G2, HP Z 3D Camera, Worktools, Office of the Future, FitStation (Podiatry Research)

Responsibilities:

• Help develop product vision and strategy that bridges the gap between consumer needs and behavior

• Opportunity mapping through competitive market analysis and consumer insights

• Drive product development by creating product roadmap, MRD, PRD, conducting user research, developing use-case, defining key customer requirements, persona development, wire framing, develop mockups, user testing and feedback, packaging development, value proposition, naming, trademarks and copyrights

• Oversee go-to-market activities during product launch like marketing, product positioning, messaging and product collateral development, marketing campaigns, events and launch plans

• Develop reports, presentations, feedback loops and continuous improvement plans to develop long term product strategy with leadership team, facilitate integrated change management and adoption

• Help establish customer support service, collect user feedback data to provide a concise consumer or market analysis report to the leadership team

HP (June 2016 - April 2017)

RESEARCH AND INSIGHT INTERN

Projects: Sprout Pro, Sprout Playbook (Consumer Targets: STEM, Special Needs, Creative Pros)

Responsibilities:

• Helped develop user-centric research methodologies for the team - Immersive Computing

• Conducted workshops to introduce design principles to the various teams

• Planned, designed and conducted generative user and product research through rapid ethnography, interviews, participatory design workshops, concept value testing

• Synthesized insights to put together a narrative through blend of design and business tools

• Generated comprehensive overview and documentations for R&D team to use for future product development

• Led and conducted consumer behavior research to identify opportunities in existing consumer workflows

• Collaborated with engineering team to develop future product and services for 3D scanning

Unilever (February 2014 - October 2014)

DESIGN CONSULTANT

Projects: Frugal Packaging - South East Asia, Africa regions

Responsibilities:

• Conducted qualitative and quantitative consumer and market research to provide comprehensive analysis of consumer laundry and product purchasing habits of respective regions

• Designed budget packaging solutions through opportunity mapping, conceptualization and developing prototypes

• Collaborated with engineers to develop the prototypes for lab testing

• Created structural packaging solutions for the years 2015 - 2017

RUVEIN (Nov 2014 - Apr 2015)

DESIGN AND BUSINESS CONSULTANT

Responsibilities:

• As part of the founder’s team, planned and drove the early consumer and market research for the startup, leveraging my design background and previous experience of conducting research in Indian villages

• Identified and mapped opportunities in rural consumer mindset and behavior, to build prototypes for testing

• Created UX wireframes and UI prototypes for the mobile app

• Conducted prototypes for testing the brand identity and delivery packages

• Contributed to developing the business model and partnering with India Post for conducting trials in Indian villages.

Dr. ART + DESIGN (Mar 2013 - Jan 2014)

DESIGNER

Projects: Le Sutra Apartments (Bhil, Bengal, Andhra), Tata Housing (Ahmedabad), Godrej (Gandhinagar), Pacifica (Chennai), LeMeridian (Matheran), Westin (Kerala)

Responsibilities:

• Designed service apartments for the hotel ‘Le Sutra, Mumbai’ inspired from the arts and crafts of Indian tribes

• Led a team of craftsmen, artists, interior designer and intern, sculptors, stylists, furniture makers and the executive team for development and construction of the service apartments

Krishi Star (Dec 2012 - Mar 2013)

DESIGNER

Responsibilities:

• Developed branding for the startup that helps marginal farmers increase their income through setting up cooperatively owned food processing units.

• Designed marketing collateral like company website, packaging, business cards and stationery, focusing the company’s core values and representing the Indian farmers.

Unilever (Jan 2012 - July 2012)

DESIGN INTERN

Projects: Global laundry platform ‘Dirt is Good’ (DiG) Powder Detergent, Global laundry platform (DiG) Liquid Detergent,

Responsibilities:

• Collaborated with the multidisciplinary R&D team on final year collage project at National Institute of Design (NID)

• Designed flexible packaging for both liquid and powder laundry detergent.

• Coordinated with international teams to collaborate on conducting specific regional consumer research.

• Establish methodologies to document user feedback for prototypes.